A rectangular glass perfume bottle labeled Karaama Oud de Amber stands centered on golden sand dunes at sunset, with a soft blurred desert landscape behind it.

THE FRAGRANCE EVERYONE ASKS ABOUT

For people who want to be remembered, not just recognized.

Every 50ml arrives with a 5ml sample

Complimentary 5ml Sample With Every Order
TRY FIRST Complimentary 5ml Sample With Every Order
Discovery Sets From £20
DISCOVER Discovery Sets From £20
4.74/5 From 1,483 Reviews
HIGHLY RATED 4.74/5 From 1,483 Reviews
Westfield London & Stratford
IN-STORE EXPERIENCE Westfield London & Stratford
Established since 2017

LONDON-BORN.

DISCOVER OUR MASTERPIECES IN WESTFIELD OR RISK-FREE ONLINE.

Established since 2017

LONDON BORN

4.74/5 · 1,483 Verified Reviews

Customers Love Karaama

Daniel C.
Daniel C.

Daniel C.

Verified Customer

I have £400 scents that don't project like this

Mohammad M.
Mohammad M.

Mohammad M.

Verified Customer

I've tried almost every top brand like Roja, Creed but this one is brilliant, it stays more than 24 hours.

Sheler H.
Sheler H.

Sheler H.

Verified Customer

It feels amazing when someone asks about the perfume I'm wearing. This fantastic scent has garnered many compliments.

Ben J.
Ben J.

Ben J.

Verified Customer

Feels like a hug in a bottle!

Marlon L.
Marlon L.

Marlon L.

Verified Customer

In love with this amazing Oud. I use it almost everyday and patiently waiting to order another batch so I never run out! Thank you for an amazing product.

David H.
David H.

David H.

Verified Customer

Excellent

Nissrin H
Nissrin H

Nissrin H

Verified Customer

Just bought now 🥰 great service and wasn’t even shopping for a perfume as I had so many but the server gave me a great deal and a gift w my purchase. Haven’t tried it for a full day yet but so far the smell is strong and lasts well

Bimbs Y.
Bimbs Y.

Bimbs Y.

Verified Customer

I literally hate rose scents, imagine my shock when I saw rose was present in this fragrance. I got this at WF store in London. I couldn’t put the paper down after smelling this fragrance. From a rose hater, this is actually insanely good. I had to buy it.

Linda Lin
Linda Lin

Linda Lin

Verified Customer

Blown away by the amber scent and the amazing staff and story behind the company. I will have to hide this perfume from my teenage daughter!

Miguel V.
Miguel V.

Miguel V.

Verified Customer

Runu, I lack words to write about this perfume, it has everything, extremely good the smell stays on the skin for days, on clothes for a week, if you say people who ask you where you bought it, your smell is very good it's different, above all 100%

Caleb A.
Caleb A.

Caleb A.

Verified Customer

The scent itself is amazing! Lasts for hours on my skin and clothes. The more you wear it, the more you like it.

Swipe to Explore

Choosing Your Concentration

Same Fragrance. Different Intensity.

Eau de Parfum, Parfum, and Perfume Oil aren't different scents — they're different ways to wear the same one.

Concentration
PERFUME OIL %
Projection
Best For

True Luxury is Being Generous

About Us

What Karaama Stands For

Our name carries a deeper meaning of miracle, honour, and generosity. At the heart of our fragrance house is the timeless ritual of honouring others with one's absolute best. We craft bold and long-lasting signature perfumes — generously — that elevate you and your presence.

A man stands in front of a large arched mirror in a warm, minimalist room, wearing a black polo shirt with a gold 'KARAAMA AROMAS' logo on the back and looking at his reflection dressed in a dark suit.

Generosity

True luxury is being generous. It's why every order ships with more than you paid for.

CITRUS - OUD - AMBER
Scent Profile

A Scent That Evolves All Day

CITRUS - OUD - AMBER

The first impression

Radiant Bergamot

The Heart

Smooth Oud

The dry-down

Liquid Amber

Not Sure Yet?

Start With the Discovery Set

Every Discovery Set comes with a voucher for what you paid — toward your first full-size bottle.

1
Timeless Scents
2
Perfume Oil - Discovery Collection

Purchase the complete ritual and receive a complimentary travel pouch.

The Karaama Difference

More Oil. More Presence.

We formulate for longevity first. Higher oil concentration means Karaama holds its character for hours, not minutes, without needing a reapply.

Shared by You

Real Experiences

Timeless Scents

Timeless Scents

Timeless Scents

Timeless Scents

Timeless Scents

Swipe to Explore

FREE 5ML WITH EVERY ORDER
DISCOVERY SETS FROM £20
HAND-FINISHED IN LONDON
LAYERED GENEROUSLY, ALWAYS
Store Locator

Prefer to Experience It in Person?

Visit us at Westfield London or Stratford for a one-on-one consultation with our team.

Guidance

Your Questions, Answered

Yes. Every order includes a complimentary 5ml sample, and our Discovery Sets (from £20) let you try several signature scents in travel-friendly sizes before choosing your full-size bottle.

Longer wear comes from layering — apply the Oil Extract to pulse points, then your Eau de Parfum or Parfum over the top. Fragrance wears differently on everyone, since skin chemistry, climate, and application all play a part, which is why we build the layering ritual into every bottle rather than relying on the spray alone.

Eau de Parfum is our everyday concentration. Parfum is richer and more refined, built for a scent you want to feel unmistakably yours. Oil Extract is our deepest and most intimate concentration, designed to be layered beneath either for lasting depth.

Yes — we offer a 14-day return window. Since scent is such a personal choice, we'd always recommend starting with a Discovery Set or 5ml if you're unsure, so a return is the exception rather than the plan.

Keep bottles away from direct sunlight and heat, ideally upright in a cool, dry place — a drawer or cabinet rather than a bathroom shelf or windowsill, since heat and light are what shorten a fragrance's life over time.

Our fragrances aren't formulated around gender — each one is built around a scent character (light and everyday, rich and refined, or deep and intimate), and we'd encourage choosing based on what feels like you rather than which aisle it's marketed in.

Contact us directly at sales@karaama.uk with your order number and we'll assist you further.